Travellers Group journal

Five Regional Towns That Surprise First-Time Corporate Visitors

Five Regional Towns That Surprise First-Time Corporate Visitors

The first-time corporate visitor to regional Australia arrives with the expectations that the metropolitan frame of reference produces — the assumptions about the town's size, the dining quality, the amenity level, and the landscape that the city-dweller's limited regional experience shapes and that the actual arrival revises. These five regional towns consistently surprise the visitor who expected less and discovered more.

Orange, NSW

The visitor expecting the small country town discovers the cool-climate food-and-wine destination whose restaurant quality competes with the inner-city dining that the Sydney weekend provides. The cellar doors whose tasting experiences the afternoon visit rewards. The four-season climate whose autumn colour the deciduous plantings produce at the intensity that the subtropical visitor has never seen in Australia. The heritage architecture whose preserved streetscapes the civic pride maintains. The corporate visitor who dreaded the Orange posting discovers the regional city whose lifestyle quality the three-hour Sydney proximity makes accessible and that the metropolitan equivalent cannot match at the metropolitan price.

Emerald, QLD

The visitor expecting the dusty mining outpost discovers the well-serviced town whose civic infrastructure the mining-economy investment funds — the supermarkets, the medical facilities, the sporting facilities, the evening-dining options. The Sapphire Gemfields 70 kilometres west provide the unique weekend attraction. Fairbairn Dam provides the water recreation. The sunsets across the flat Central Highlands landscape produce the evening spectacle that the coastal visitor's mountain-and-ocean horizon does not deliver.

Dubbo, NSW

The visitor expecting the remote western town discovers the regional city of 40,000 whose Taronga Western Plains Zoo is one of Australia's finest wildlife experiences, whose café culture the population sustains at surprising quality, and whose genuine four-season climate — the cold winters, the hot summers, the spring green, the autumn gold — provides the seasonal variety that the subtropical coastal cities lack.

Rockhampton, QLD

The visitor expecting the beef-and-mining roughness discovers the heritage-architecture precinct along the Fitzroy River, the Capricorn Coast's beaches 40 minutes east, the Capricorn Caves' geological wonder, and the steak quality that the production proximity guarantees at the standard the southern visitor finds remarkable and the Rockhampton resident considers unremarkable.

Bundaberg, QLD

The visitor expecting the cane-field flatness discovers the Southern Great Barrier Reef access via Lady Musgrave Island, the loggerhead turtle nesting at Mon Repos, the rum distillery's heritage tour, the surrounding coastal escapes at Bargara and Elliott Heads, and the agricultural abundance whose local produce the markets and the farm gates provide.